ACQUA DI PARMA
FOUNDED IN PARMA, ITALY | ESTABLISHED IN 1916

Acqua di Parma was founded in 1916 by Carlo Magnani. Acqua di Parma is located in the city of Parma, in the province of Parma, in the Emilia-Romagna region of northeast Italy.

The company’s signature fragrance, Colonia, was introduced in 1916, and quickly gained recognition for its exceptional quality and distinctive blend of citrus, lavender, and floral notes. Colonia became a beloved scent among Italian aristocrats and was soon adopted by influential figures around the world.

Throughout the 20th century, Acqua di Parma’s reputation for craftsmanship and luxury continued to grow, though it remained a relatively niche brand. In the 1990s, the company expanded its product line to include perfumes, skincare, and home fragrances, while still adhering to its heritage of artisanal production.

Acquired by LVMH in 2001, Acqua di Parma has successfully maintained its classic, Italian charm, becoming a symbol of refined elegance and timeless luxury on a global scale.

Acqua dell'Elba is motivated by its traditional values, and driven by simplicity, quality, creativity and artisanal pride.